Month: October 2019

It’s Time to Demand More From Your Marketing Team

Posted on October 24, 2019 by - Business Tips, Strategic Marketing

Marketers just read that headline and cringed. They’re giving us the evil eye through their screens, thinking: “What do you mean, MORE? We’re already doing EVERYTHING!”

  • Emails
  • Newsletters
  • Social media
  • Blogs
  • Flyers
  • Branding
  • Advertising
  • Digital marketing
  • Handouts
  • Analytics
  • Reporting
  • Tradeshow materials
  • Business packages
  • Event Planning
  • Public Relations
  • Crisis Communications

It’s true! Marketing covers a lot of ground and our work is essential to business growth. So, how can we sit here and proclaim that marketing should start delivering more?

Because we know they can.

Demand More From Your Marketing Team

More Strategy

Marketing isn’t supposed to be reactive. It should be forward-thinking, smart and strategic. Every effort should drive your business in the direction you want it to go–and when marketing is aligned with your business strategy, there’s no telling what you can achieve.

Now is the time to include your marketing team in strategic planning, so they can create all-encompassing solutions that help you reach your goals. 

More Advocacy

Marketing supports all business functions—and should be your cheerleaders, your yes-people, your sounding board and your advocates. That also means marketing shouldn’t be an afterthought.

If you want marketing to back you and your ideas, start including the team in strategic-level meetings. You’ll be impressed by the ideas and support that come as a result.

More Reliability

You should never have to wait on marketing. They should be the very embodiment of hustle because their work supports sales, customer service, financials, technology and more.

You must be able to rely on marketing to deliver, because when they don’t, everything suffers. The best way to ensure your marketing team keeps a pep in their step? Set realistic expectations, and then give them the resources they need to succeed.

More Ideas

Marketers get into marketing because they have big ideas on how to drive sales and customer engagement. Marketers are little idea factories just waiting for someone to say “go!”

Give your team the space they need to experiment, and they’ll blow you away with creative solutions that get results. Every time.

More Solutions

Are you adding a new product or service? Expanding into a new market? Trying to attract a new customer demographic? Growing your internal team?

Look to marketing for strategies and solutions to help meet your goals. Marketing will come up with creative ways to solve a problem, and they never shy away from a challenge.

Add a Fractional CMO to Your Marketing Team

This is a lot to ask of a marketing team, we know—especially if your marketing team is a powerhouse of one. The Giant Voices account management team often holds the role of Chief Marketing Officer (CMO) for our clients.

We can handle just about everything from setting sales goals, overseeing company branding, creating key messages, developing collateral, managing digital marketing assets, event coordination and more. This is why adding a fractional CMO or marketing leader to your team can seriously transform your success.

We work with you and your marketing team to deliver strategy, value and results that drive your business forward. The best part? Our CMOs come fully-supported by the entire Giant Voices team. 

Interested in learning more? Contact us.

Drive Company Growth with Strong Brand Values

Posted on October 10, 2019 by - Branding, Company Culture

A brand is much more than a name, logo and a handful of colors.

It’s your promise to your customers. It’s the core of why your business exists—and your brand values are what brings your company to life.

At Giant Voices, we help our clients create strong brands built on a solid internal foundation, because a brand truly begins from within.

Brand Values are Central to Company Culture

Whether you are founding a new company or ushering in the next iteration, defining brand values can help you shape your company’s future. They can—and should—inform your growth strategies, your internal company culture and the team you employ.

For Giant Voices and our clients, brand values are far more than lofty ideals shared once and then filed away. In our office, our values are LITERALLY painted on the wall. We live and breathe them every day. Our values guide our work, our attitude and our overall atmosphere of creativity and excellence.

Hire, Inspire and Fire Based on Brand Values

We often help our clients redefine their brand values when they are in the midst of change.

Whether that’s welcoming new leadership, integrating a merger or acquisition, entering new markets, or adding new products or services, having a clear set of brand values clarifies the path forward and helps guide important staffing decisions.

Sharing your values internally gives employees a chance to evaluate themselves and their work against the company brand. We’ve found this activity re-energizes great employees allowing others to self-select out when it’s no longer a good fit.

Our Values Define Our Company

Giant Voices is an ambition-based strategic marketing firm. While many marketing firms choose to specialize in a specific industry or service offering, that never made sense for the leaders of Giant Voices.

We view marketing as a full-service experience. There is never just one solution for closing a revenue or communications gap. Instead, there are many solutions and tactics that factor into a comprehensive strategy.

We’re a team of business experts who love learning about new industries, applying marketing fundamentals and figuring out all the unique complexities. There isn’t an industry we haven’t figured out how to conquer yet—and we didn’t want to limit our potential.

Plus, we have more fun this way!

We did, however, decide to specialize in the type of people we dedicate our careers to serving. It didn’t take us long to realize there is a key group of people that is aligned with our strategy. The ambitious.

Giant Clients are ambitious, business-focused teams with GIANT goals. They’re looking to expand into new markets across the globe. They want to introduce their company to altogether new demographics. They need to launch compelling new products and services.

Most of all, they’re willing to invest in a smart, strategic team to help them achieve their goals.

When clients work with Giant Voices, they get more than strategy. They get Ambition, Creativity, Excellence, Passion and Hustle. Those are our brand values.

We live them internally each day and we bring them into every aspect of our work. They drive client engagements and help us build long-lasting, successful relationships. Our brand values guide everything we do. Yours should, too.

  • Ambition – we’re driven to achieve for ourselves, our company and our clients.
  • Creativity – we’re resourceful problem solvers who find unique solutions to challenges.
  • Excellence – we’re proud of our work because we know it represents our firm.
  • Passion – we have a true love for the marketing industry and a genuine desire to help clients achieve their ambition.
  • Hustle – we show up with energy and enthusiasm, work hard every single day and go above and beyond for our clients.

That’s us in a nutshell. Who are you? Reach out today to start a conversation about how we can help you craft a powerful brand and corresponding values.

Our team of branding strategists is experienced in teasing out the attributes that make your company truly unique and transforming them into brand values that share your story.