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Category: Company Culture

Company Culture / News

Creative Director Troy Longie grows into GIANT role

April 8, 2025 | Giant, a strategic full-service marketing firm headquartered in Duluth, Minnesota, welcomes industry vet Troy Longie as their fractional Chief Creative Officer. Longie will bring senior creative …

Business Tips / Communicate / Company Culture

Building Respect with Responsive Communication

Responsive communication is a core component of business—and personal—etiquette. There’s nothing worse than sending an urgent email and receiving days of radio silence. (Okay, maybe there are worse things, but …

Company Culture / Giant Fun / News

Giant Giving: Our Commitment to Community

Community is powerful, and when channeled for a worthy cause, our community comes together to make a difference. Since 2019, it has been our pleasure to channel our collective impact …

Align / Branding / Business Tips / Company Culture / Content Strategy

The Building Blocks of a Powerful Brand Strategy

Few business strategies are as crucial and multifaceted as developing a powerful brand strategy. Beyond mere logos and slogans, a well-crafted brand strategy creates the base of a business’ identity …

Business Tips / Company Culture

5 Things That Kill Company Culture (and How to Fix Them)

Company culture is the unsung hero of a successful business. Your team is the backbone of every impactful strategy, campaign and sale—they’re the ones that propel your brand forward. And …

Business Tips / Company Culture

Growth from Within: The Importance of Employee Development

Business owners spend considerable time building strategies for growth, but an often overlooked aspect of a business’s trajectory is the continual investment in employee development. Helping your team build skills, …

Company Culture / News

Giant Voices’ 2022 Highlights Reel

It’s been a whirlwind year for the Giant Voices team, and we’d like to share some of our favorite strategic marketing moments from 2022. Here’s to hustle, excellence, passion, our …

Business Tips / Company Culture

Celebrating Giant Culture (And How to Build Your Own)

Earlier this month, we wrote about how your new employees hold the key to understanding your company culture. In a nutshell, because your recent hires lack institutional context, they’ll notice things …

Business Tips / Company Culture

Don’t Boil Your Frog: Three Ways to Evaluate Company Culture

Over the course of my career, I’ve had many conversations with peers in jobs that just didn’t feel right. In most cases, my friends reported that although they loved their …

Branding / Company Culture

Drive Company Growth with Strong Brand Values

A brand is much more than a name, logo and a handful of colors. It’s your promise to your customers. It’s the core of why your business exists—and your brand …

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