Recently, a Giant Client with an important cause needed a fresh, new website. Freedom Warriors, a non-profit organization dedicated to empowering and liberating survivors from the chains of exploitation and human trafficking, was looking for a website that would educate visitors, encourage involvement in the fight against human trafficking and drive donations.

Recognizing the importance of the Freedom Warriors mission, Giant Voices dove headfirst into this project. We collaborated closely with Freedom Warriors to evaluate powerful website designs, content, visual elements and calls to action.

With their goals at the front of our minds, Giant Voices designed and developed a new Freedom Warriors website that would make a Giant impact.

“I met Keir Cochran, founder of Freedom Warriors, at a conference 12 years ago, and we have been close friends and mentors for one another ever since. I have deep respect for Keir and his inspirational leadership style—we need more leaders and trailblazers who are focused on driving positive change. When Keir needed a new website for the Freedom Warriors organization, Giant Voices jumped at the opportunity to help.”

Pascha Apter, Giant Voices Founder & CEO

The Freedom Warriors team wanted an educational, impactful and visually intriguing site. We chose an attractive layered layout that incorporates bold statistics, interactive components and strong CTAs to drive donations.

We also used powerful imagery and thoughtfully written content to evoke emotion and inspire involvement. With the hard work of our graphic designers and web development team, we brought Freedom Warriors’ vision to life; their new and improved website boasts a unique, crisp design to support their important mission.

Unmasking the Global Epidemic

For many, human trafficking is viewed as a distant threat—strangers in far-away countries exploiting only vulnerable populations. The reality is much more daunting.

One of the most common myths surrounding human trafficking is that perpetrators target victims they don’t know. But most victims are trafficked by someone they share a close connection with, such as a friend, family member or romantic partner, through deception, coercion, isolation and even physical force.

The United States leads the world in human trafficking, with an estimated 199,000 incidents occurring each year—though the number of reported cases is much lower.

From 2008 to 2019, human trafficking victims worldwide nearly quadrupled, going from 30,000 to 120,000 identified victims. The pervasive reach of this heinous act surpasses even the trade of illicit drugs, arms, human smuggling and wildlife crimes.

Freedom Warriors recognizes that the time for mere words has passed. It is imperative to rise above rhetoric and take decisive action—against human trafficking and in support of survivors.

The Warrior Way

Freedom Warriors came to life after a transformative tour of the Underground Railroad Museum’s human trafficking and modern-day slavery exhibit. 

Overwhelmed by the emotional weight of the magnitude of human trafficking, this pivotal moment ignited a deep sense of purpose within the co-founders. Freedom Warriors is a testament to the determination to fight against the injustice of human trafficking and restore freedom to all those affected.

“To be a Warrior within Freedom Warriors is to embody unwavering strength, unwavering courage, and unwavering compassion,” explained Keir Cochran, Freedom Warriors’ Founder.

“It means standing on the front lines, facing the darkest corners of humanity with an unyielding determination to bring light. It means being a beacon of hope for the oppressed, a fierce advocate for justice, and a relentless force against the pervasive crime of human trafficking.”

Healing Through Equine Therapy

With a strong focus on healing, Freedom Warriors partners with organizations that utilize equine therapy to empower survivors on their journeys to recovery and restoration. They believe in the profound impact of equine therapy as a healing tool and are dedicated to supporting organizations that leverage this transformative power in survivor rehabilitation.

Freedom Warriors covers the annual cost of the horses, helping provide survivors with a safe and nurturing environment where they can form connections with horses to foster emotional healing, build trust, and develop essential life skills. 

Giant Voices is proud to support Freedom Warriors’ mission, and we were grateful for the opportunity to bring their website vision to life.

Web applications are an essential, yet inconspicuous piece of the puzzle that ensures a website functions efficiently. But what exactly are web applications and how can they support and improve your business operations? We cover all this and more in our blog on the wonderful world of web apps.

Welcome to the wonderful world of web applications, a wide range of smart yet complex, process-driven websites hidden in plain sight.

We can almost guarantee you’ve used a web application before. They’re specific types of website functionalities that allow users to complete actions online.

In business, web applications take many forms to facilitate product purchases, manage inventory, process orders, track shipments, record time or complete billing processes.

Customer relationship management (CRM) tools are some of today’s most robust web applications. CRMs help businesses keep track of their interactions with customers, manage customer databases, store purchase history, provide better customer service and create, execute, fine-tune and report on targeted marketing campaigns.

The list of great examples of web applications goes on. The bottom line is this: building out your own customized web application could streamline many of your business processes and functions.

Let’s say you’re an OEM manufacturer that would like to add e-commerce capabilities to your website so customers can purchase the products and parts they need quickly and easily.

There are many web applications on the market that could fill this role. Or, you could invest in your company’s future to customize a web application that does exactly what you need it to do.

No forcing your company to fit into a predetermined process. You outline what you need, and a skilled web application developer delivers a product specific to your business.

It sounds too good to be true, but it isn’t. Web applications effectively ‘super-size’ traditional web development to create functional tools that customers and employees can use to drive business, support sales goals and create operational efficiencies at every level.

Web Apps Offer Limitless Potential

Entrepreneurs don’t start their own businesses because they want to uphold the status quo. They branch out independently because they have a unique product or offer, a new way to approach complex challenges, and a desire to forge their own path. Web applications support that entrepreneurial mindset with several key advantages.

Improved Accessibility

Today’s web users are sophisticated, and if they encounter difficulty accessing a website, they’ll simply move on.

Additionally, people of all abilities must be able to access the internet with ease. Sites that don’t meet ADA compliance requirements earn poorer search engine results and less traffic than their compliant counterparts.

Web applications can help transform a traditional website into a powerful tool that provides the necessary information and adds functionality allowing users to complete specific tasks.

Cost-Effectiveness

There are thousands of web applications on the market today, many of which are excellent. The only problem is that commercially-available web applications are designed to be general enough to meet the needs of most users.

But what if your company operates a little differently than others in your field? What if you subscribe to a particular web application but only use it to 50% of its capacity because it just doesn’t fit your business model?

The capital spent on unused functionality would be better spent on a custom-created web application that suits your business needs more closely.

Increased Efficiency and Productivity

Teams working on a project might use a web application to keep track of their tasks and deadlines, and they might use a separate messaging app to communicate with each other in real time.

They might also have separate tools for manual inventory management, customer orders tracking, shipping, payment processing or billing. A custom-created web application can help automate and integrate all of these business functions into a single piece of technology.

By streamlining labor-intensive processes, employees will have more time to focus on strategic, revenue-generating tasks that increase productivity, pursue career development opportunities and ultimately drive business growth.

Improved Customer Engagement and Retention

Many businesses already use web applications to track and facilitate customer engagement.

CRMs like Salesforce, Microsoft Dynamics, HubSpot and ClickUp (and many more) are all designed to help businesses manage customer relationships and interactions to help prospects convert into customers and brand advocates.

These CRMs are incredibly robust, with layers upon layers of great functionality and some elements many businesses will never use.

Instead of forcing your business into a pre-determined box, investing in a custom-created web application transforms into an investment in the future of your business and results in a more natural, on-brand experience for your customers.

Unleash Your Competitive Advantage

If you’ve tried out-of-the-box web application solutions and found them lacking or that you have to enact too many workarounds to make them make sense for your business, we want to talk.

The Giant Voices team is ready to explore real web application solutions with you. We want to elevate your business with a custom-created web application that fits your business just right.

Ready to take the next step?