Recently, a Giant Client with an important cause needed a fresh, new website. Freedom Warriors, a non-profit organization dedicated to empowering and liberating survivors from the chains of exploitation and human trafficking, was looking for a website that would educate visitors, encourage involvement in the fight against human trafficking and drive donations.
Recognizing the importance of the Freedom Warriors mission, Giant Voices dove headfirst into this project. We collaborated closely with Freedom Warriors to evaluate powerful website designs, content, visual elements and calls to action.
With their goals at the front of our minds, Giant Voices designed and developed a new Freedom Warriors website that would make a Giant impact.
“I met Keir Cochran, founder of Freedom Warriors, at a conference 12 years ago, and we have been close friends and mentors for one another ever since. I have deep respect for Keir and his inspirational leadership style—we need more leaders and trailblazers who are focused on driving positive change. When Keir needed a new website for the Freedom Warriors organization, Giant Voices jumped at the opportunity to help.”
Pascha Apter, Giant Voices Founder & CEO
The Freedom Warriors team wanted an educational, impactful and visually intriguing site. We chose an attractive layered layout that incorporates bold statistics, interactive components and strong CTAs to drive donations.
We also used powerful imagery and thoughtfully written content to evoke emotion and inspire involvement. With the hard work of our graphic designers and web development team, we brought Freedom Warriors’ vision to life; their new and improved website boasts a unique, crisp design to support their important mission.
Unmasking the Global Epidemic
For many, human trafficking is viewed as a distant threat—strangers in far-away countries exploiting only vulnerable populations. The reality is much more daunting.
One of the most common myths surrounding human trafficking is that perpetrators target victims they don’t know. But most victims are trafficked by someone they share a close connection with, such as a friend, family member or romantic partner, through deception, coercion, isolation and even physical force.
The United States leads the world in human trafficking, with an estimated 199,000 incidents occurring each year—though the number of reported cases is much lower.
From 2008 to 2019, human trafficking victims worldwide nearly quadrupled, going from 30,000 to 120,000 identified victims. The pervasive reach of this heinous act surpasses even the trade of illicit drugs, arms, human smuggling and wildlife crimes.
Freedom Warriors recognizes that the time for mere words has passed. It is imperative to rise above rhetoric and take decisive action—against human trafficking and in support of survivors.
The Warrior Way
Freedom Warriors came to life after a transformative tour of the Underground Railroad Museum’s human trafficking and modern-day slavery exhibit.
Overwhelmed by the emotional weight of the magnitude of human trafficking, this pivotal moment ignited a deep sense of purpose within the co-founders. Freedom Warriors is a testament to the determination to fight against the injustice of human trafficking and restore freedom to all those affected.
“To be a Warrior within Freedom Warriors is to embody unwavering strength, unwavering courage, and unwavering compassion,” explained Keir Cochran, Freedom Warriors’ Founder.
“It means standing on the front lines, facing the darkest corners of humanity with an unyielding determination to bring light. It means being a beacon of hope for the oppressed, a fierce advocate for justice, and a relentless force against the pervasive crime of human trafficking.”
Healing Through Equine Therapy
With a strong focus on healing, Freedom Warriors partners with organizations that utilize equine therapy to empower survivors on their journeys to recovery and restoration. They believe in the profound impact of equine therapy as a healing tool and are dedicated to supporting organizations that leverage this transformative power in survivor rehabilitation.
Freedom Warriors covers the annual cost of the horses, helping provide survivors with a safe and nurturing environment where they can form connections with horses to foster emotional healing, build trust, and develop essential life skills.
Giant Voices is proud to support Freedom Warriors’ mission, and we were grateful for the opportunity to bring their website vision to life.
