3 Key Content Creation Insights from MozCon 2024
At MozCon 2024, Giant Voices’ senior content strategest was blown away by the depth of the SEO world, but pleased by how many talks underscored the importance of knowing your audience.
Consistent, Constant and Compelling: The Fundamentals of Marketing
We could talk about marketing trends all day long, diving into the rise of influencer marketing and AI-driven content creation or the importance of sustainable marketing and data-driven campaigns. While …
Marketing Trends We Expect to See Take Off in 2024
It’s that time of year! As we move into the new year, brands and businesses across the globe assess, analyze and revise their marketing strategies. To help you get a …
How Adding a Fractional CMO or Marketing Leader Can Transform Your Business
What if you could bring on an expert to help fill in critical leadership and skills gaps but at a fraction of the cost of hiring FTEs? This is exactly …
4 Marketing Trends We’re Watching in 2021
If the events of 2020 taught marketers one thing, it’s that we have to be prepared for anything. Companies ready to pivot at a moment’s notice bounced back from the …
4 Ways to Ensure Sales + Marketing Alignment
COVID-19 has left a gaping impact on business, not just in how we conduct sales and marketing, but the processes behind our sales and marketing efforts. For the past several …
Kick Up Your Marketing with a Fractional CMO, Marketing Director or Sales Administrative Support
We don’t need to tell you that COVID-19 caused immediate and likely irreversible shifts in the business landscape. When we come through this—and we WILL come through this—business won’t look …
It’s Time to Demand More From Your Marketing Team
Marketers just read that headline and cringed. They’re giving us the evil eye through their screens, thinking: “What do you mean, MORE? We’re already doing EVERYTHING!” It’s true! Marketing covers a …
Marketing needs? Hire a herd of workhorses, not a magical unicorn.
As a savvy business professional, surely you’ve asked yourself this question: “Can’t I just hire one person to do all my marketing?” You know, a magical unicorn of a human …
The Secret to a Digital Strategy That Drives Revenue
Hint: a great digital strategy starts with your website! Your website is an essential part of your business because it is a digital extension of your sales team. It welcomes …