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Author: Sophie Anderson

Social Media Marketing / User-Generated Content

What You Need to Know About User-Generated Content (UGC)

User-generated content is quickly becoming a popular marketing tactic that brands throughout all industries are implementing in their marketing strategies. Here’s what you need to know about it if you’re …

Business Tips / Company Culture

Celebrating Giant Culture (And How to Build Your Own)

Earlier this month, we wrote about how your new employees hold the key to understanding your company culture. In a nutshell, because your recent hires lack institutional context, they’ll notice things …

Communicate / Content Strategy

Why You Should Invest in Content Marketing

As our team continues to reflect on recent marketing trends to strengthen future models, there’s no doubt content marketing will continue to accelerate our clients’ growth while strengthening their positions …

Digital Marketing / Social Media Marketing

Three Helpful Tips for Starting Out on Social Media

Starting your business out on social, but not sure where to begin? Check out our top three tips to help market your plan for social media success. Three Helpful Tips …

Digital Marketing / Search Engine Optimization

A Simple Guide to Search Engine Optimization (SEO)

Search Engine Optimization (SEO). What is it and why is it important? At its most basic, SEO is the process of ensuring the content on your website is relevant to …

Lead Generation / Social Media Marketing

Facebook Lead Ads: 5 Tips for Killer Lead Generation Results

Are you a looking for your customers to purchase, sign up, download or join an email list? Do they find it time-consuming and redundant to write in all their contact …

Digital Marketing / Social Media Marketing

6 Key Steps to Effectively Using Social Media for Your Business

According to a study conducted by Harvard Business Review, 79% of businesses use social media but only 12% feel they are doing so effectively. When you consider the time and …

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