North Shore Bank
North Shore Bank is a locally-owned community bank that has been operating in the Duluth area for over 100 years. To keep pace with industry changes, bank leadership was ready to consider rebranding the bank for the next generation.
With so much history, the decision to update the brand strategy didn’t come lightly. We worked with bank leadership to make strategic changes without losing the core brand values and message. We modernized the bank’s name and logo, created logos for each division, updated the business package and developed a strategic advertising campaign that showcased the new brand look and feel.