Founded in 1924 as W.P & R.S. Mars Co, Mars Supply is a longstanding Duluth-based business still run by the Mars family. Mars Supply has five locations in Minnesota and wholly owns Conveyor Belt Services, Inc. and the Walter Hammond Company.
In close partnership with Mars’ leadership, we developed the company’s core values and core focus. From this came a revised company name, a new logo and a tagline. Subsidiary brands were also refreshed. Next, we launched a strategic market expansion plan to increase sales and brand awareness in the region.