Tapping 20+ Years in the Data Center Industry.
Giant’s relationship with the data center industry goes back further than our firm’s founding. Our data center experience began in 2005, when members of our team led a successful attraction strategy to recruit a colocation and hybrid IT data center services company.
Through the past two decades, the same team, now at Giant, has helped build multiple data center brands, design strategies to strengthen the industry’s perception and create accretive value for shareholders.
Our proven industry experience demonstrates we don’t just advise, we help execute. We help clients expand into new markets, align messaging, maximize their investments and safeguard their reputations, all while driving measurable outcomes.
ALIGN
Analytics
Business Strategy
Communication Strategy
Competitive Analysis
Digital Strategy
Fractional Leadership
KPI Development
Land + Community Assessment + Planning
Media
Public Relations
Sales + Marketing Alignment
Staff Augmentation
Stakeholder Engagement
BUILD
Content Creation
Graphic Design
Key Message Development
New Market Expansion
SEO
Social Media
Web Design + Development
COMMUNICATE
Crisis Management
Editorial Calendars
Grassroots Efforts
Groundbreaking + Grand Opening Strategy + Execution
Leadership Development
Manifesto Creation
Mission/Vision/Values
Sales Kick-Offs
Scriptwriting
Training Facilitation
Website Content
ANALYZE
Advisory Board Steerage
CRM Management
Custom Dashboards
Database Hygiene
Google Suite
Metrics + Reporting
Outreach + Engagement Surveys
Process Development
Social Listening
Website Analysis
BUILDING A KNOWLEDGE BASE
Our work started with Involta, a Cedar Rapids, Iowa-based firm with one data center. The company had high growth ambitions, but it takes a lot for a small Midwestern player to be noticed in a fiercely competitive data center market. Giant, having worked at the intersection of economic expansion, data center development and the built environment for decades, leveraged a robust library of internal knowledge, resources and collective expertise to navigate negotiations, build community trust and overcome barriers to development. Providing a high level of strategic insight and leadership, Giant helped ensure that each expansion and new development boosted regional economies, attracted highly-skilled pools of talent and directly supported the company’s growth ambitions.
POSITIONING FOR GROWTH
To pave the way for future market expansion, merger and acquisition opportunities, Giant embarked on a staff augmentation engagement that allowed our teams to blend seamlessly, filling the role of Chief Marketing Officer, supplemented with a team of content writers, strategists, designers and analysts.
Giant stepped in with a clear vision, the right connections and a strong understanding of what their prospects valued most. We developed powerful industry partnerships, demonstrated intentional community involvement and created a robust library of content to breathe life into their brand; every email, presentation, sales pitch, advertisement or piece of web content was designed to help them reach prospects and partners where it mattered.
Over time, the company made strategic acquisitions that enabled them to expand their service offerings, teams and reach across multiple states. Giant was at their side through each stage, helping develop and execute informed go-to-market strategies, getting the right stakeholders at the table and delivering content and events to generate positive media buzz and exciting new business opportunities.
BUILDING THE BRAND…ON A NATIONAL LEVEL
In less than 15 years, the company grew their footprint from one market to seven, added 10 new data centers and launched three industry-specific customer advisory boards.
In 2024, the company set their sights on the next level of exponential growth. To capitalize on a new strategy and market objective, they had to step outside of their comfort zones and pivot from a regional leader to a new national powerhouse.
While the company’s CEO had a vision for the name, Giant took charge from there. The team created an edgy brand that captured the company’s unique position to help clients rise above the virtual, AI-driven flood of data that’s transforming the business world. We reimagined the voice and position of the brand after an extensive content audit and refresh that touched emails, social media, presentations, marketing collateral, sales pitches, advertisements, distributor resources, web content and more.
Today, they stand strong as an award-winning, nationally recognized provider and partner for enterprise-class data center and cloud services, backed by a strong new brand that positions them for the next stage of growth.
GIANT KNOWS THE DATA CENTER INDUSTRY
Since first entering the technology scene in the early 2000s, Giant has expanded to assist businesses in nearly every corner of the market, watching trends, keeping up on industry advancements and engaging in key conversations on a global scale.
We’ve helped an on-shore software development company raise brand awareness with metrics-driven advertising. We positioned a local IT service provider for a multi-business acquisition roll-up. We’ve helped a Silicon Valley workplace technology consultant refine their service offerings and grow their client base. We even helped develop the strategy for a leading building certification organization to carve a niche in the data center industry.
To put it simply, Giant knows tech. We know what it takes for a data center to succeed in today’s landscape. And we have the tools and people to make it all possible.
LISA BODINE
CHAMPION FOR STRATEGIC GROWTH
Chief Growth Officer + Owner, Giant
Lisa has worked at the intersection of technology, economic development and market strategy for over 25 years. Her strategic business instincts, radical candor and indisputable ability to bring the right stakeholders to the table drive rapid positive change and community growth. Plus, she knows the data center landscape like the back of her hand.
BRIAN HANSON
ECONOMIC DEVELOPMENT PRO
President + CEO, Ride On LLC, Giant Consultant
Brian is a passionate business advocate who’s been driving economic development and site selection in rural communities for decades. His relentless drive for transparent engagement helps communities embrace new industries and businesses. Brian doesn’t only see investments, stats and jobs when looking at a new opportunity—he sees business playing a vital role in building strong, thriving communities.
LUCAS MISTELSKE
CHARISMATIC TECHNOLOGY EXEC
Chief Experience Officer, Giant
Nobody knows data center development better than Lucas. He’s lived and breathed technology for more than 25 years, leading teams to bring new data centers online in key markets across the U.S. He can spot a worthy opportunity in a heartbeat, and knows what it takes to bring an idea to a fully-fledged, sustainably-operated, community-supported data center.