Giant Promotes Four Team Members, Signaling Continued Firm Growth and Momentum
Giant, a strategic full-service marketing firm, recently promoted four team members into key roles to strengthen the firm’s strategy, digital and client leadership capabilities: Caroline Criste, Manager of Client Strategy; Samantha Hanson, Manager of Client Strategy; Amanda Hohlfelder, Account Executive; and Isabel Olson, Digital Strategist.
As Managers of Client Strategy, Caroline Criste and Samantha Hanson will help guide client strategy, identify growth opportunities and ensure Giant’s internal teams execute in lockstep with client goals. Caroline began with Giant in 2023 as an Account Executive, working primarily with the firm’s large, nationally based technology clients. Samantha joined the firm as an Account Executive in 2021 to support the firm’s timber and stakeholder engagement clients, though her connection to Giant dates back to a 2018 internship.
Amanda Hohlfelder joined Giant in March 2024 as an Account Assistant. As an Account Executive, Amanda will continue to guide and support clients’ complex stakeholder engagement and marketing initiatives, partnering with clients and the internal Giant team to ensure strategies are executed with clarity, alignment and strong communication.
Isabel Olson began her career at Giant as an intern in 2023 before joining as a full-time Digital Analyst in 2024. As a Digital Strategist, she will align digital sales and marketing efforts with clients’ overarching strategies, focusing primarily on lead generation efforts and the development and implementation of lead scoring systems.
“It’s awesome to recognize the growth and impact these Giants bring to our clients and team,” said Jena Mertz, Chief Strategy Officer and Owner. “Caroline, Samantha, Amanda and Isabel embody our values by showing up daily as purpose-driven solutionists, and we’re eager to see how they continue to elevate in their new roles.”
About Giant
Giant is a difference-making firm that’s committed to guiding the driven through the complex. Channeling deep expertise, clear communication and strategic acumen, Giant helps its clients elevate their presence and achieve meaningful impact. Whether positioning for M&A, developing performance-driven sales and marketing alignment strategies, creating a nuanced client experience program or mapping stakeholder engagement to streamline the permitting process, navigating highly complex matters is Giant’s forte.