Giant Grows Production Team, Welcoming Michelle Rhatigan as a Digital Integration Strategist
Giant, a strategic full-service marketing firm based in Duluth, MN, is pleased to announce the addition of Michelle Rhatigan to its production team as a Digital Integration Strategist. Michelle brings over a decade of experience in campaign strategy, coordination and execution, most recently serving as the digital marketing analyst for a nationwide data center company and a strategic consultant for Giant.
“We could not be more excited to officially welcome Michelle to our team,” said Jena Mertz, Chief Strategy Officer and Owner at Giant. “She’s been a long-standing extension of Giant as both a client and a strategic consultant, and her extensive digital expertise in tech stack alignment and integration makes her such an amazing addition to our team.”
As a Digital Integration Strategist, Michelle will work with Giant’s account executives and digital team to lead clients through major initiatives like MarTech audits and integrations, digital strategy development and technology implementations. With an approach that’s equal parts creative, strategic and tactical, she’s passionate about breaking down departmental silos to ensure true alignment between sales, marketing and executive teams.
“I’m excited to be part of Giant,” said Michelle. “The creativity and collaboration across the agency are incredible, and I’m eager to continue helping our clients deploy digital initiatives that return real, valuable results and revenue.”
Michelle graduated from the University of Iowa, where she earned a BA in political science with minors in psychology and sociology—areas of expertise that strengthen her ability to understand and react to complex audience personas and consumer trends. Outside of work, she can often be found knocking the next book off her to-be-read list, spending time with family or exploring new breweries with her friends.
About Giant
Giant is a difference-making firm that’s committed to guiding the driven through the complex. Channeling deep expertise, clear communication and strategic acumen, Giant helps its clients elevate their presence and achieve meaningful impact. Whether positioning for M&A, developing performance-driven sales and marketing alignment strategies, creating a nuanced client experience program or mapping stakeholder engagement to streamline the permitting process, navigating highly complex matters is Giant’s forte.