Giant Grows Client Service Team, Welcoming Alaina Spaude as an Account Assistant

Giant, a strategic full-service marketing firm based in Duluth, MN, is pleased to announce the addition of Alaina Spaude to its client service team as an Account Assistant. Alaina brings experience in program and event planning, social media and digital communications, and property management support.

“Alaina is a fantastic addition to our client service team,” said Jena Mertz, Owner and Chief Strategy Officer at Giant. “She’s already jumping in with a fresh perspective and eagerness to learn as she supports our clients and helps keep their initiatives moving.”

As an Account Assistant, Alaina will work closely with Giant clients in the timber, architecture, engineering, and construction sectors. Acting as a liaison between internal and external teams, she will help traffic projects, refine RevOps and reporting efforts, and tactically execute some of Giant’s most complex client strategies.

Originally from Mankato, MN, Alaina is pursuing her MBA at the University of Minnesota–Duluth, where she completed her undergrad with a major in Business Management and a minor in Marketing. Through her time at UMD, she discovered Giant and was drawn to the firm’s women-owned, tenacious nature. When she’s not helping clients put strategy into action, Alaina can be found hitting the hiking trails, spending time on the lake, or hunting for the perfect thrift store finds.

About Giant

Giant is a difference-making firm that’s committed to guiding the driven through the complex. Channeling deep expertise, clear communication, and strategic acumen, Giant helps its clients elevate their presence and achieve meaningful impact. Whether positioning for M&A, developing performance-driven sales and marketing alignment strategies, creating a nuanced client experience program, or mapping stakeholder engagement to streamline the permitting process, navigating highly complex matters is Giant’s forte.