Giant Grows Client Service Team: Welcome Lydia deGrood, Account Executive
Giant, a strategic full-service marketing firm based in Duluth, MN, is pleased to announce the addition of Lydia deGrood to its client service team. Lydia brings over 15 years of experience in brand strategy development, alignment and deployment, most recently serving as the Senior Manager of Brand Growth & Marketing Planning at maurices.
“We’re very excited to have Lydia join our account team,” said Jena Mertz, Chief Strategy Officer and Owner at Giant. “She has a proven track record of executing successful campaign strategies across industries and encouraging alignment every step of the way to ensure clients’ marketing investments drive real business value.”
As an Account Executive, Lydia will partner closely with Giant’s clients to understand their goals and challenges, translating those insights into smart, results-driven marketing strategies. Her collaborative approach, combined with a strong, big-picture mindset and disciplined tactical execution, enables her to seamlessly connect strategy, creativity and action—delivering meaningful, measurable impact.
“I’m grateful to be part of Giant,” said Lydia. “The way we partner with clients, the great work those clients are doing in their respective industries and the momentum of this team make this an exciting and challenging environment. I’m eager to dive in and help drive real success for our clients.”
Lydia graduated from South Dakota State University with a bachelor’s in journalism and mass communications. Originally from South Dakota, she developed an affinity for travel before establishing her roots in Duluth, where she and her husband now raise their three children. Outside of work, Lydia can be found whipping up a meal in her kitchen, planning her next adventure or indulging her interior design obsession as she and her husband renovate their home.
About Giant
Giant is a difference-making firm that’s committed to guiding the driven through the complex. Channeling deep expertise, clear communication and strategic acumen, Giant helps its clients elevate their presence and achieve meaningful impact. Whether positioning for M&A, developing performance-driven sales and marketing alignment strategies, creating a nuanced client experience program or mapping stakeholder engagement to streamline the permitting process, navigating highly complex matters is Giant’s forte.