Month: November 2019

How to Brighten an Image in 5 Minutes or Less with Adobe Photoshop

Whether you’re a professional graphic designer, amateur photographer, web designer or you simply like to doodle rock-n-roll rodents or spaced out super heroes in your spare time, Adobe Photoshop is an awesome program that is great for business and personal use.

The thought of learning a new application like Photoshop may seem a bit daunting at first thought. And although Adobe Photoshop has extensive capabilities, it can be much easier to learn than you think.

Some popular uses of Adobe Photoshop are:

  • Photo Color Correction
  • Photo Retouching
  • Superimposing Images
  • Designing Website Layouts
  • Designing Logos
  • Digital Fine Art/Paintings

What is Photoshop?

Adobe Photoshop is an imaging and graphic design software application. It is widely utilized for photo editing but is also used for designing websites, graphics, logos, editing videos and creating 2D and 3D artwork.

In the professional graphic design industry, it is considered an integral tool. As a graphic designer/art director, Photoshop is a “must-have” application for me. I use the program on a daily basis and would be lost without it.

Let’s start off with some beginner’s tips on brightening up an image.

How to Quickly Brighten a Dull Photo with the Curves and Saturation Tools in Adobe Photoshop

The following is just one way to perform a simple color correction using Adobe Photoshop.

First, open the Photoshop application. Locate the image file you want to adjust in your browser and open the image (File>Open) (Fig. 1). Under file, go to “Save As” and rename your file. Doing so will leave your original image untouched.

Once you’ve opened your photo, open the Curves dialog box in the file menu. (Image > Adjustments > Curves) (Fig. 2).

Fig. 1
Fig. 2

Once the Curves dialog box opens, Click the Preview option so you can see how your image changes while adjusting the tones. Place your cursor in the center of the grid. Hold down the mouse button and drag the curve line to adjust a tonal area.

Dragging the points up or down will allow you to darken or lighten the tones. Dragging to the right or left will allow you to adjust the contrast of your image.

In this instance, we will be making a simple adjustment stemming from the mid-tones. Place the cursor in the center of the curves grid.

Fig. 3
Fig. 4

Drag the curves line up until you reach the desired tone you’re looking for (Fig.3). Feel free to experiment with the Curves line by dragging in different directions and adding points (Fig. 4). You can add several points to the curve (up to 14).

Points on the curve will remain anchored until you move them. Doing so will allow you to adjust tone in one area without affecting others.

To undo your adjustment, simply press the alt/option key and select “Reset” in the curves dialog box. Your image will revert to its original state and you can try again until you achieve your desired results.

If you’re in a pinch, for a super quick fix, simply open your image, open the curves dialog box and click “Auto”. This will automatically adjust your image using the Photoshop default settings. I don’t highly recommend this.

However, it can work if you simply need a quick adjustment and your friendly neighborhood designer/Photoshop guru is unavailable. Depending on the image, results may vary when using this particular option. Once you’ve reached your desired tonal results with the Curves adjustment, click “OK”.

Adjusting Color Saturation

Once you have adjusted your tones with the Curves tool, navigate to the File menu and open the Hue/Saturation dialog box. (Image > Adjustments > Hue/Saturation). While remaining in “Master” mode, drag the Saturation slider to the right. This will increase the color saturation over all color channels (Fig 5). Dragging to the left, will decrease the saturation. 

You can also adjust individual color channels by clicking on the “Master” drop down in the Hue/Saturation dialog box (Fig 6). This option would typically be utilized by advanced users but feel free to experiment. You can always revert the image to it’s original state by pressing the Alt/Option key and clicking reset.

Fig. 5
Fig. 6

Once you’ve achieved your desired results, save your new file. If you’re saving for print, convert the file to CMYK (Image > Mode > CMYK) (Fig.7) and save the file at 300 dpi.

(Fig.8) as JPEG or TIF formats (File > Save As). If the image is going to be used digitally, you’ll want to convert the file to RGB mode (Image > Mode > RGB) and in JPEG or PNG formats at 72 dpi.

Fig. 7
Fig. 8

If you want to compare your altered image with the original, open the two files and compare side by side or open the History panel in the file menu (Window > History). Click on the small thumbnail image at the top of the History panel list to view your file in its original state (Fig 9).

Then click the last item in the History list. Toggle between the two to compare your images (Fig. 10). You’ll see how a slight adjustment here and there can dramatically improve an image.

Fig. 9
Fig. 10

Adobe Photoshop contains numerous in-depth editing tools and it can take years of use and practice to learn how to utilize its extensive capabilities.

Simply put, this exercise is a basic way to quickly brighten up an image. Again, it doesn’t matter if you are using the application as a professional or just for fun. Photoshop is an outstanding program, which anyone can learn.

There are numerous, in-depth Photoshop tutorials scattered across the web. YouTube, Lynda.com or LinkedIn Learning are superb resources as is Adobe.com. Dig into it and feel free to play around with the application. I promise, you won’t break it.

We’ll touch on some other ways to utilize the Adobe Photoshop application down the road. In the mean time, happy PhotoShopping!

Three Helpful Tips for Starting Out on Social Media

Starting your business out on social, but not sure where to begin? Check out our top three tips to help market your plan for social media success.

Three Helpful Tips for Starting Out on Social Media

How many times have you checked Facebook today? As you’re reading this, you probably have a few unread messages on LinkedIn… and no doubt one or two notifications on Instagram. Oh, and don’t forget to check out those trending ideas on Pinterest!

Social media has become ingrained into our daily routine—so it comes as no surprise that it’s the perfect platform for businesses to share their missions, connect with customers and provide accessible communication on a digital landscape.

But if you’re just starting out, or if you’ve been neglecting your social media platforms, we’ve got three helpful tips for making social media worth your while.

Engage with the right platforms for your business.

Most social networks have already established niches, with similar types of audiences using the platform for similar purposes. For example:

  • LinkedIn is primarily a B2B platform for professionals.
  • Facebook is primarily a B2C platform that’s established enough to offer a source of social familiarity for a wide range of communities.
  • TikTok is a highly-visual, B2C platform with an audience made up of younger generations, like Gen Z and Millennials.
  • Instagram is a popular B2C platform for a generally younger demographic.
  • Twitter (aka X) is arguably both a B2C and B2B platform used for strong engagement.
  • Pinterest is a strong B2B and B2C visual platform that thrives on generating traffic back to a business’ site.

There’s also Snapchat, YouTube, Tumblr and plenty more—the list goes on as new and emerging platforms are appearing almost daily.

Yet, regardless of how many platforms there are, each has an established position in the social media market. Meaning if your business is focused on B2B, it may be in your best interest to engage on LinkedIn and Twitter to reach your target audience, rather than spending time trying to establish a following on a platform like Instagram.

It’s better to focus your time and energy on fewer platforms than trying to conquer them all—because ultimately, you want to live where your target audience is.

You’ll see the most success on social media when you have a deep understanding of who your target audience is before you jump into a platform.

It takes time and energy when coming to a full understanding of your customers’ insights (we’ll save that for another blog post), but it’s also a critical step in ensuring the success and value of your business on social.

Create GIANT content that connects.

High-quality content makes connections. While it may seem simple, it can be tricky to put into practice.

Every post you share on social matters, as each platform leverages an algorithm that is designed to look at the percentage of people who are engaging with your content. The more people who share, like, comment and engage with your post, the more it will appear across your target audiences’ feed.

It’s no secret that the social media landscape is a crowded one, but that doesn’t mean that the more you post content the better your business will perform. The truth is, you must post valuable, relevant and high-quality content to earn valuable connections with your target audience.

Take the time to research and understand what content resonates with your target audience. Think about how your business can improve their and focus on establishing relationships with individuals who matter.

Always value quality over quantity.

People often ask, “How can I increase my following?” We counter it with the real question, “Why do you want to increase your following?”

While it’s great to look at your business page and see 4,000 followers, the true measure of success is an active and engaged following that interacts with your posts, purchases your products and uses your services.

A “following” is a vanity metric, meaning it’s a number that doesn’t necessarily correlate to what really matters. Metrics like average engagement rate, overall revenue and profit or your conversion rate hold much more value.

Even if you only have 100 followers, if they are the right followers who support your mission, are great social influencers, and are people you have an established relationship with, then they’re the connections that pay off in the long run.

Elevate Your Social Media Success

If you want to succeed in the social media landscape, start by establishing your goals.

How are you going to utilize the platform to attract, engage, entertain and inform?

Learn what platform(s) offer you the strongest opportunities to connect with your target audience, and invest your time and energy in creating amazing connections that focus on building relationships that will help you achieve your ambition.

Lastly, whether it’s the content you create or the connections you make, always focus on quality over quantity to help fast-track your business down the road to social media success.

A Simple Guide to Search Engine Optimization (SEO)

Search Engine Optimization (SEO). What is it and why is it important? At its most basic, SEO is the process of ensuring the content on your website is relevant to the people you want to visit your site.

If we dig a bit deeper, it’s about optimizing all content on a website, evaluating all sources that lead to a website, and ensuring an overall positive website experience. These are known as On-Site SEO, Off-Site SEO, and Technical SEO, respectively.

Optimizing these aspects of your website improves the website’s relevance as evaluated by search engines. Because the goal is for search engines (Google being the most common) to send people to your website, SEO helps ensure the search engine’s algorithms view your website as worthy of traffic.

For the purposes of the examples below let’s assume you are a food blogger.

On-Site SEO

On-Site SEO is the tactic that is familiar to most people. Write content, use some keywords, get traffic. Right? Years ago this would have sufficed. As tech gets more sophisticated and our digital needs evolve, algorithms are constantly changing to dig much deeper.

The words you use are still important but how you use them, how you stack up compared to other websites using the same terms, and how you apply that content to your website has become increasingly important.

Let’s say you, the food blogger, and a competitor both wrote similar articles about the pros and cons of cooking in cast iron. You made sure to use the term “cast iron” in your page title, you’ve used additional relevant context in your header tag, your article is comprehensive but formatted for easy reading (not too long, not too short) and you’ve used rich images that each have clear descriptions.

Your competitor has a catchy but ultimately irrelevant page title, forgot to include a header tag, utilized low-quality images, and their article veered off-topic multiple times.

When a search engine reviews both articles, it will easily be able to put your article into context and understand what to show to a prospective viewer. Your page will show up higher on the search results page when someone searches for cast iron because you optimized your content.

Off-Site SEO

Off-Site SEO is the evaluation of what other websites are sending traffic to your website—these are called backlinks and they have become increasingly important as it has become easier to buy links and traffic.

For example, let’s say the magazine Bon Appétit loves your mashed potatoes recipe and publishes a link to your blog in a “Thanksgiving Favorites” online article. That website is highly relevant, produces a lot of original content and has a high SEO ranking. That traffic will increase the amount of confidence that a search engine has in your website.

On the other hand, have you ever clicked on a recipe link on Facebook only to be brought to a website where you need to click on yet another link to get to the actual recipe? These are considered link farms and are not highly regarded—they fall more into the spam (no food pun intended) realm.

Having too much traffic coming from spammy sources can lower your authority in the eyes of a search engine. There are a variety of off-site tactics that SEO experts use, both to increase links from reputable sources as well as disavow links from sketchy sources.

Technical SEO

Technical SEO is all about ensuring a website is usable. In this fast-paced world, your website needs to load quickly, provide a good user experience on a cell phone, be secure, and be seen by search engines.

These are just a few of the many aspects of technical SEO. This is the tedious work that gets overlooked too often.

How much authority would you have as a food blogger if you published a recipe for chocolate chip cookies and didn’t include chocolate chips? How successful would your website be if you didn’t categorize the recipes by type or include a table of contents menu?

That’s how search engines evaluate a website. Your website needs code that tells search engines that your website is open for business. When search engines crawl your website, they need to be able to see that your website is user-friendly, organized coherently and has active pages associated that don’t contain error messages.

Building a Strong SEO Strategy

SEO efforts are an integral part of any comprehensive marketing strategy but can often get overlooked and underestimated because SEO does not require any actual paid media. It’s also a long play and a constantly moving target.

In a world where digital marketing strategies can produce instant results, it can be difficult to wait months to see the results of optimization only to have Google make a big algorithm shift. Those algorithm shifts, however frustrating, are why employing an agency with SEO expertise should always be part of any marketing strategy.

If you are ready to implement a strong SEO strategy, get in touch with our team.